Company
Fjällräven
Year(s)
2021-2023
Postion(s)
Art Director (2022-2023)
Graphic Designer (2021-2022)
campaign selection.
Introduced the new Tree Kånken backpack made of a pine weave fabric created from reclaimed wood chips by concepting a layered, textural display incorporating both fabric and form to showcase both production and product.
FW 21 Tree Kånken Launch
large table collateral
additional collateral
a-frame sidewalk sign
front table and window display
Tasked with systemizing and illustrating the nine plus expedition series styles for in-store way-finding and organizing for customers to more easily digest the features and benefits of each style across the line.
FW21 Expedition Lineup Illustrations
illustrations
acrylic display
hanging display design
individual hanger designs
expedition lineup as featured in store and trade shows
Harkening back to Sweden’s roots, the holiday 2021 campaign features a lively illustration of Swedish holiday classics: the Dala horse, star anise, the Gävle goat, and St Lucia’s holly featured as a vinyl trim across all stores windows, in the gift guide, and digitally. illustrations by Emma Storm.
FW21 Holiday Window
Visually convey how a mid-layer can take you from the city, to the morning on a chilly trail, along a hike as the sun reaches hot overhead, to the windy elements atop the mountain across all store windows and in-store displays | illustration by Rayco Designs
FW22 Mid-layer Campaign
large table display
additional collateral
front table and window display
Back to schedules, alarms, homework, and routines. Kånken is the canvas that allows you to express who you are as you go back to school. How do you design your first day? We posed the question through a creative illustrated display mixing imagination and school supplies for window and in-store displays | illustrations by Shogo Ota
BTS 22 Campaign
large table display
medium + small cutouts
backpack hangtags
front table and window display
activations / tradeshows.
Nordstrom x Fjällräven Stuga Village
Takedown design across 11 Nordstrom doors throughout the US adapted from the main activation at the NYC 57th Street store and NYC event bag design showcasing a twist on plastic “thank you” bags as reusable “take care” totes | fabrication: Alexander Exhibits
OR 22 Trade Show Booth
Collateral design across five stugas and main pillar design at the OR Trade Show Denver main stage | fabrication: Alexander Exhibits
collateral selection
sales rep QR code booklet
gift tag
illustrated + animated digital invite
custom stamp
illustrated digital invite
holiday card
print ad selection
