Campagins
an overview of select campaigns
Fjällräven Expedition Campaign | FW21
Tasked with systemizing and illustrating the nine plus expedition series styles for in-store way-finding and organizing for customers to more easily digest the features and benefits of each style across the line.
illustrations
acrylic display
hanging display design
individual hanger designs
expedition lineup as featured in store and trade shows
Fjällräven Mid-layer Campaign | FW22
Visually convey how a mid-layer can take you from the city, to the morning on a chilly trail, along a hike as the sun reaches hot overhead, to the windy elements atop the mountain across all store windows and in-store displays | illustration by Rayco Designs
large table display
additional collateral
front table and window display
Fjällräven Tree Kånken Campaign | FW21
Introduced the new Tree Kånken backpack made of a pine weave fabric created from reclaimed wood chips by concepting a layered, textural display incorporating both fabric and form to showcase both production and product.
large table collateral
additional collateral
a-frame sidewalk sign
front table and window display
Ridge 10 Year Campaign | SP23
Created the 10th anniversary campaign identity with an iconographic design inspired by the original logo and limited edition run of the first wallet featuring green elastic
10 Years of Ridge Timeline
Landing Page Design
Fjällräven BTS Campaign | SU22
Back to schedules, alarms, homework, and routines. Kånken is the canvas that allows you to express who you are as you go back to school. How do you design your first day? We posed the question through a creative illustrated display mixing imagination and school supplies for window and in-store displays | illustrations by Shogo Ota
large table display
medium + small cutouts
backpack hangtags
front table and window display
Harkening back to Sweden’s roots, the holiday 2021 campaign features a lively illustration of Swedish holiday classics: the Dala horse, star anise, the Gävle goat, and St Lucia’s holly featured as a vinyl trim across all stores windows, in the gift guide, and digitally. illustrations by Emma Storm.
Fjällräven Holiday | FW21
